LEADING CHILDREN’S PUBLISHER HITS HOME RUN FOR CHARACTER WITH NATIONAL CHARACTER EDUCATOR

Positively For Kids Launches Character in Action Program To Entertain, Educate and Inspire Kids

KIRKLAND, Wash. – January 27, 2005 – Positively For Kids, Inc. a multimedia content provider that specializes in publishing books and character education materials that promote and incorporate character-building themes for kids, today announced its partnership with PTA National Outstanding Educator of the Year Gene Bedley and the National Center for Character Education in developing the Character in Action Character Education program

the first Standards Based Character Education Workbook/Blackline Master that integrates No Child Left Behind and State Curriculum Standards with values.

As the premier publisher of athlete-authorized autobiographies and character education curriculum for kids ages 9-14, Positively For Kids’ materials demystify the road to success for kids by humanizing their favorite athletes.

Unique to the marketplace, The Character in Action program emphasizes meaningful messages that build character and values, while helping kids develop their reading and writing skills.

Parents and teachers face a real challenge in finding good role models, said Russ Riggins, president of Positively For Kids.

By grabbing their attention through sharing the life stories of these famous athletes, we think kids will really connect to the messages found in our Character in Action program.

By pulling together core life lessons with real life examples of excellence that are tied to key competencies in writing and reading comprehension, Positively For Kids has developed an integrative system of learning about good character through dynamic literacy – kids learn to care about essential values and skills in forming caring relationships, helping to create community, and reflecting on life experiences as well as developing their reading and writing.

Parents will welcome Character in Action lessons into their schools, states Gene Bedley, PTA Hearst National Outstanding Educator of the Year, the professional athletes life stories serve as an inspiration for their own children to overcome various obstacles as each athlete has in the stories. The weekly lessons provided will give your kids the confidence and the wisdom they need to succeed! Kids and families will greatly profit from the results!

The Positively For Kids Character in Action Program is unique in the field of character education and provides a dynamic option to helping young people catch an exciting vision for a life of character in action.

The Character in Action program tracks with No Child Left Behind Act and the 11 Principles of Effective Character Education established by the Character Education Partnership as well as the Seven Core Ethical Virtues of the National Character Education Center and Values in Action.

Positively For Kids features a management team with more than 75 years of combined publishing, character education, and sports industry experience, who have built upon the successful heritage of the Positively For Kids best-selling book series. Featured athletes have included Aaron Brooks, Eric Gagné, Carmelo Anthony, Vince Carter, Sue Bird, Brad Johnson and Tony Gonzalez. Moving forward, PFK plans to grow the series to 10 books per year with Carlos Delgado scheduled for release spring 2005. All books are available at major retailers including Barnes & Noble and Amazon.com. Consumers will also be able to order the books directly from the Positively For Kids website: www.positivelyforkids.com.

About Positively For Kids Positively For Kids, Inc., is a multimedia content provider that specializes in publishing books and other learning materials that promote and incorporate character-building themes. Highlighting the personal life lessons of top-tier athletes, Positively For Kids’ mission is to entertain, educate and inspire kids of all ages. In inspiring kids through reading, Positively For Kids directly supports children’s literacy development while giving kids the tools to dream and a blueprint to achieve.

About National Center for Character Education The mission of the NCEC is to develop value-driven, respectful, and responsible people. The NCEC provides educators with hundreds of solutions and practical strategies through their free on line newsletter Values in Action! The Best Education in Ethics Education. The NCEC is unique in offering a clear model for reference points for each of the seven core ethical virtues in our program.