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Code for the Road

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The Crayon Box

in Elementary Schools, Primary Schools / by Gene Bedley
March 5, 2013

“The Crayon Box” comes from Random House Entertainment and Polygram Home Video. It’s being produced by brothers Stephen and Edward Chiodo of Chiodo Brothers Productions, whose last gig involved fabricating the creatures used in filming the Power Rangers sequel, “Turbo: A Power Rangers Movie.”

Lest you shake your head in dismay, remembering the glut of toys that preceded that munchkin-set movie, take heart. “The Crayon Box” is a colorful, whimsical puppet production, born in the educational end of the children’s TV business.

We are a box of crayons

Its predecessor was a public service announcement called “The Crayon Box that Talked,” made for the Ad Council’s national children’s anti-discrimination campaign. “We are a box of crayons, each one of us unique, but when we get together, the picture is complete,” the PSA went.

“It’s a great metaphor for people,” said Shane DeRolf, the president of Random House Entertainment. “Every crayon is a different color, different personality, different attitude, and they all live in this box together, like we do in this world.”

And the Chiodo brothers agree, saying that their new syndicated show’s themes are simple and straightforward, covering just the kind of socialization skills that children learn in preschool.

“We are a box of crayons, each one of us unique, but when we get together, the picture is complete,”

– CNN TV Program

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