Clifford’s Big Ideas are positive character traits modeled by the characters in the Clifford the Big Red Dog TV series. These ten ideas represent social and emotional challenges that children face and must master in the course of development. Each episode of the TV series supports one or more of the Big Ideas through classic storytelling. Each episode concludes with a one-minute vignette featuring Clifford and his friends modeling (or learning to model!) one of these ten Big Ideas. Here at Clifford’s home on the Web, we reinforce these Big Ideas in all of our activities. This section of the site will help you bring Clifford’s Big Ideas off Birdwell Island and into a child’s life.